Jess- Defined our brands Meaning, and its Differentiation from other brands. Made several sketches for brands website, poster, and logo. Researched viral campaigns, Facebook, and Myspace along with other topics relating to our brand. Created the blog. Created the paper regarding research synopsis of our findings, and edited other group members papers.
Nikita- Defined our brands Sustainability, and Value. Made several sketches for brands website, poster, and logo. Researched the target, justifications, demographic, brand identity, and other topics relating to our brand, and created the final website design.
Jennifer- Defined our brands Authenticity, Brand Architecture, and Commitment. Made several sketches for brands website, poster, and logo. Researched cultural implications of our brand along with other topics relating to our brand. Created the paper regarding design brief, and edited other group members papers.
Liz- Defined our brands Flexibility, and Vision. Made several sketches for brands website, poster, and logo. Researched the future of our brand, and other topics. Designed the poster, printed and assembled the book for the presentation, and did the computer presentation. Created a paper describing the detailed strategy regarding rebranding and justification, and edited other group members papers.
Danielle- Defined our brands Coherence. Made several sketches for brands website, poster, and logo. Researched social implications along with other topics related to the brand. Updated and posted the calendar. Created a paper regarding the plan for application and implementation of the brand, along with editing other group members papers.
We all met several times out of class, posted on the blog, and commented on other people’s blogs.
Sunday, February 22, 2009
Presentation
Liz- Overview
Jen- Competition, promotional strategy
Jess- Research-
Nikita- Design- elements
Danielle- Implementation- how it will work
Jen- Competition, promotional strategy
Jess- Research-
Nikita- Design- elements
Danielle- Implementation- how it will work
Tuesday, February 17, 2009
Calendar update for Wednesday
For tomorrow- Feb 18, Wednesday
Bring illustrator or inDesign sketches of website, poster, and be. Also edit papers and bring tomorrow to exchange, and talk about.
Bring illustrator or inDesign sketches of website, poster, and be. Also edit papers and bring tomorrow to exchange, and talk about.
New Calendar for wednesday
For tomorrow- Feb 18, Wednesday
Bring illustrator or inDesign sketches of website, poster, and be. Also edit papers and bring tomorrow to exchange, and talk about.
Bring illustrator or inDesign sketches of website, poster, and be. Also edit papers and bring tomorrow to exchange, and talk about.
Monday, February 16, 2009
Implementation and Application of the Brand
1. Create a detailed timeline for all tasks, and designate who will complete them.
2. Come to a final conclusion on brand name, URL, logo, and brand architecture.
3. Test our name, logo, and ideas.
4. Get our name and logo registered.
5. Find out where we will get our latest world news from for our campaign, and check if there are any copyright issues that need to be handled.
6. Develop strategy for our first day Launch.
7. Develop financial accounting system for costs of starting the brand.
8. Create our viral marketing videos, website, brochure, and posters.
9. Finalize all ideas and strategies for the launching of the brand.
10. Educate everyone involved with the brand about the brand. Make sure every school is aware of what the brand stands for and how to implement it.
11. Review and test all signage: websites, posters, logos, brochures, videos and make sure they are ready for the launch of the brand.
12. Create awareness of our brand so there will be a buzz about it before it launches.
13. Create a new timeline for tasks that need to be done once the brand is launched.
14. Launch the brand through the viral videos, facebook, myspace, posters in schools, brochures, and website.
15. Get as much publicity and awareness of our brand as possible to start getting the youth involved.
16. Start blogs about our brand so that our target audience has somewhere to talk about current world issues, connect, and get involved with each other.
17. Continue to make new advertisements, and videos. Update websites, and continuously update the current news.
18. Test every new video, advertisement, poster, brochure, and website to make sure they are still on base with the brands ideas but generate new excitement.
19. Implement the new videos, advertisements, print work, and websites.
20. Take surveys of the youth we are targeting to see if they are aware of our brand, and what we can do to motivate them to be a part of it more.
21. Based on our results of the survey change or add marketing techniques to target our audience better.
22. Make sure our brand meets the needs of our users presently, and if it will continue to meet their needs in the future.
2. Come to a final conclusion on brand name, URL, logo, and brand architecture.
3. Test our name, logo, and ideas.
4. Get our name and logo registered.
5. Find out where we will get our latest world news from for our campaign, and check if there are any copyright issues that need to be handled.
6. Develop strategy for our first day Launch.
7. Develop financial accounting system for costs of starting the brand.
8. Create our viral marketing videos, website, brochure, and posters.
9. Finalize all ideas and strategies for the launching of the brand.
10. Educate everyone involved with the brand about the brand. Make sure every school is aware of what the brand stands for and how to implement it.
11. Review and test all signage: websites, posters, logos, brochures, videos and make sure they are ready for the launch of the brand.
12. Create awareness of our brand so there will be a buzz about it before it launches.
13. Create a new timeline for tasks that need to be done once the brand is launched.
14. Launch the brand through the viral videos, facebook, myspace, posters in schools, brochures, and website.
15. Get as much publicity and awareness of our brand as possible to start getting the youth involved.
16. Start blogs about our brand so that our target audience has somewhere to talk about current world issues, connect, and get involved with each other.
17. Continue to make new advertisements, and videos. Update websites, and continuously update the current news.
18. Test every new video, advertisement, poster, brochure, and website to make sure they are still on base with the brands ideas but generate new excitement.
19. Implement the new videos, advertisements, print work, and websites.
20. Take surveys of the youth we are targeting to see if they are aware of our brand, and what we can do to motivate them to be a part of it more.
21. Based on our results of the survey change or add marketing techniques to target our audience better.
22. Make sure our brand meets the needs of our users presently, and if it will continue to meet their needs in the future.
Look of papers
I was thinking that we should make all of our papers look the same so that they would look nice in the binder. I was wondering if we wanted to use a basic font like times or arial or whatever, and about 12 point font? Also if we want to make it left justified or justified, and we should have the title at the top on the first page of our papers. Let me know what you think, and we can talk about this when we meet tomorrow also.
Sunday, February 15, 2009
Coherence
Our brand will market to middle income suburban high school students. To reach these students they will use viral marketing, facebook, myspace, and posters around their schools. We will try to get teenagers to be more aware of what is currently happening in the world. They will become more educated with current world events, and politics. The campaign will motivate them to become more involved with afairs in the United States and the rest of the world. In order to reach them we will keep a youthful, hip, and exciting vibe, but also with a formal atmosphere. To achieve this look we will use an assortment of bright colors in our logo and designs, but elements of simple black and white colors will be used to keep a professional look. Through the years as the initial students mature, and new students are involed with the campaign Americans will become better global citizens with their new knowledge. Eventually all Americans will have a global outlook and gain respectabilit among other nations as world citizens.
Subscribe to:
Posts (Atom)