Authenticity, Commitment, and Brand Arctecture revised

Commitment
World Citizen shows its commitment by keeping a well structured work area that keeps every one connected. Its important that each area of our workplace stays close to the others, so they can talk face to face rather than through email, phones, or plan meetings. We insure that everyone can stay on the same page with each other so that no one is left behind in any detail. The leader always makes personal checks on each employee to check out their progress and hear their new, creative ideas. We also make contact with other companies who share our goal of educating our youths of America and see how we can help each other. We stay connected and keep each other to speed for the benefit of our goals to educate teens in more involvement.

Authenticity
World Citizen does not only have outside sources of information, but also inside our goals and ideas. we make every decision and solve every problem based on our selves and how to further education to teenagers. We pick our colors to bring out the emotion out of our ideas to motivate teens. We design our logo knowing what they react to based on our research and strategies. If anyone has a question to ask, we look to our brand and goals for the answers. The other organizations can use what they want, our goals and ideas give us all the style we need to help educate teens in the country.

Brand Architecture
World Citizen is a monolithic brand with no other sub or co-brands. We are a single brand with a few goals and ideas on how we carry out those ideas to the teens of America. It makes more sense to be built around one identity rather than around a whole bunch of different identities with different ideas. We only want to execute one idea to the public: "Betterment of self and Community". We only need one idea and one identity for ourselves and our country.