Jess- Defined our brands Meaning, and its Differentiation from other brands. Made several sketches for brands website, poster, and logo. Researched viral campaigns, Facebook, and Myspace along with other topics relating to our brand. Created the blog. Created the paper regarding research synopsis of our findings, and edited other group members papers.
Nikita- Defined our brands Sustainability, and Value. Made several sketches for brands website, poster, and logo. Researched the target, justifications, demographic, brand identity, and other topics relating to our brand, and created the final website design.
Jennifer- Defined our brands Authenticity, Brand Architecture, and Commitment. Made several sketches for brands website, poster, and logo. Researched cultural implications of our brand along with other topics relating to our brand. Created the paper regarding design brief, and edited other group members papers.
Liz- Defined our brands Flexibility, and Vision. Made several sketches for brands website, poster, and logo. Researched the future of our brand, and other topics. Designed the poster, printed and assembled the book for the presentation, and did the computer presentation. Created a paper describing the detailed strategy regarding rebranding and justification, and edited other group members papers.
Danielle- Defined our brands Coherence. Made several sketches for brands website, poster, and logo. Researched social implications along with other topics related to the brand. Updated and posted the calendar. Created a paper regarding the plan for application and implementation of the brand, along with editing other group members papers.
We all met several times out of class, posted on the blog, and commented on other people’s blogs.
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