I mainly focused on the social ramifications of viral marketing because I was having problems finding any other information, but I will try to find more for tomorrow, I don't get off work till 4:30.
Ramifications of viral marketing: reach large numbers of people at no cost besides the initial production of the campaign, the customer can have 24/7 access, good publicity for the brand if they achieve a catchy campaign that is passed on from viewer to viewer, and often reach a younger audience. “traditional media platforms for marketing and advertising are not recession proof,” but viral marketing is on the rise. Gain followers and respect as a brand that is fun and hip. http://www.takeitfacetoface.com/tag/social-video-netoworking/
Toyota Scion have aimed their ads to teenagers, and created an entertaining website just for them. The teen can build, customize, race their cars, and buy a car with “Gaia gold.” “ Gaia says it is the fastest-growing social networking site for teens, and claims 2 million visits per month.” “Adrian Si, Scion interactive marketing manager, says Scion will roll out a multi-phased program with Gaia, with more programs for other Scion vehicles this year, and that Scion has a similar deal with another virtual world, though he wouldn't say which one. “Scion began immersing its brand in virtual worlds last year--first in kids' site Whyville, and later in Second Life. "It isn't so much that we want to have virtual versions of the cars, but that we want to have influencers interact with the brand," he says. "Virtual communities are what's next in 3-D Internet. So it's great for us."
http://www.mediapost.com/publications/index.cfm?fuseaction=Articles.showArticle&art_aid=62721
People who are “bored at work” are a network bigger than any major network, including CBS, NBC, and so on. If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And today they can make a huge impact on a brand. http://www.mpdailyfix.com/2008/09/bored_at_work_network_a_web_20.html
Some viral marketing campaigns can be so over the top they are offensive. Burger King’s “Whooper Virgins” campaigns were so insulting to some viewers that they demanded the ads be stopped. http://marketingconversation.com/category/viral-propagation/
YouTube and Google are having lawsuits filed against them because of the sharing, redistributing, and altering of original material. Original artists are afraid they are losing money on their work, and are wanting limitations placed on these sites.
http://marketingconversation.com/category/viral-propagation/
Other things be can stand for:
• Be Inc., the software company that developed the Be Operating System (BeOS)
• be is the Internet country code top-level domain for Belgium.
• Bachelor of Engineering, undergraduate academic degree
• Buddhist Era of the Thai solar calendar
• Bahá'í Era, the date notation of the Bahá'í calendar
• "Be, and it is", phrase in the Qurán about God's creation
• Bloco de Esquerda (Portuguese "Left Bloc"), a Portuguese political party
• Be (Cyrillic), a letter of the Cyrillic alphabet
• British English
• Beryllium, symbol "Be", chemical element
• Bachelor of Education
• Be Unlimited, a broadband Internet Service Provider in the United Kingdom
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Viral marketing has the advantage of reaching large numbers of people at little cost, it targets a younger generation, and customers have 24/7 access to the videos. Viral marketing will increase duing recessions, because it is more cost efficent than other forms of advertising. If a group of people find something interesting and pass it on to others they are deteremining what is popular at the time, and brands are changing to fit that aspect.
ReplyDeleteCompanies such as Toyota Scion have aimed their ads at teenagers, and created an entertaining website just for them. The teen can build, customize, race their cars, and buy a car with “Gaia gold.” They have created an interesting and fun websites for teens to visit, and dream about their own custom car. "Gaia says it is the fastest-growing social networking site for teens, and claims 2 million visits per month.” “Scion began immersing its brand in virtual worlds last year--first in kids' site Whyville, and later in Second Life. "It isn't so much that we want to have virtual versions of the cars, but that we want to have influencers interact with the brand," he says. They are getting free new ideas from the teenagers customizing their cars to their own specifications, and they are increasing brand awareness among this age group. They among many brands believe that virtual communities the new big thing among companies online.
Viral marketing often can be over the top and offensive to some viewers. Burger King’s “Whooper Virgins” campaigns were so insulting to some viewers that they demanded the ads be stopped. The comapny was traveling to far off places to see if people who had never eaten a burger would prefer McDonals or Burger Kings hamburgers.The way they treated the people from the other countries created a very negative image for Burger King. http://marketingconversation.com/category/viral-propagation/
YouTube and Google are having lawsuits filed against them because of the sharing, redistributing, and altering of original material. Original artists are afraid they are losing money on their work, and are wanting limitations placed on these sites.
http://marketingconversation.com/category/viral-propagation/
Viral marketing can be an amazing tool to catch people's eye at a cost efficent price, but companies just need to make sure they do not go way over the top.