Vision
Inspiration for this direction of re-branding America is based on the idea that you can not create a positive brand without the product to back it up. Together we are not only creating an image of America; however, we are inspiring Americans to take hold of America. It is a strong image of becoming a nation that is informed, cultured, and involved in the global community.

The initial vision is to create a collaborative learning atmosphere that encourages the youth of America to take a new awareness of international, as well as domestic responsibility. This will bring Americans to be seen as intelligent voices that work with the world in a way that is respectful and poised.

Flexibility
This brand is focused on the change in a specific target market. One way that this brand possess flexibility as a powerful tool is the ability to infiltrate numerous markets with different marketing campaigns that tie into the same brand identity. By starting with the target that is open to new ideas and still finding their footing in life we will be able to make an impact to the ones that are the future of this country. Though evolving this global idea we will be able to bring the brand throughout a wider demographic.

Flexibility has a lot to do with how we market the brand – so when we get a good hold on that we will have a stronger explanation for flexibility and all of these points.