Tuesday, February 10, 2009

Coherence again

Civic involvement as a brand is focusing on connecting with the youth of America to change their outlook on their involvement in with the world. We will focus on high school students who are old enough to make their own decisions, and who can start to be politically active. Through educational courses and branding techniques they will become aware of our brand, and be motivated to be active in their communities, and nation. Our brand will be known as the leader who made the American youth more responsible for taking action in shaping the future of the United States. We will use black and white as two of our main colors to keep a clean, simple, formal feel. We will focus on motivating the youth to be cooperative, to form new bonds, to be more accepting, and to be more involved.

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