Research for brand identity

Teen branding secret

This article's main idea for branding to teens is that you have to play where they play, meaning that you have to establish your brand in spaces, virtual and actual,where teens congregate most. So I think we need to look at ways to infiltrate teen culture in places like schools, libraries, malls and even the club scene, as Jen mentioned by placing simple, memorable and bold designs in those spaces.

Marketing to teens

This site mentions several good points about how teenagers access and assess information. They need the information to be quick and simple, so that they can process it quickly and effectively. Another aspect of presenting information to teens deals with the presentation of the material to be bold and catchy enough to captivate them instantly. I think we can achieve this eliminating all unnecessary aspects of or designs and distilling them to convey information in a compelling and organized way.