Sunday, February 8, 2009
coherence
World Citizen as a brand is focusing on connecting with the youth of America to change their outlook so that they become more globally aware. We will focus on high school students who are old enough to make their own decisions, and who can start to be politically active. By focusing on this age group we will help to influence the students before they are old enough to vote so that they will open their eyes to new ideas. Through educational courses and branding techniques they will become aware of our brand, and use to the idea of global awareness. Our brand will be known as the leader who made the American youth more focused on being part of an international group instead of just part of one nation. Our brand will be easily recognized as part of the solution of making America more focused on a global scale instead of just on our country.
Subscribe to:
Post Comments (Atom)
I think once we get how we want to market this we will be able to get more for coherence, because right now we dont really have a look and feel for what we want visually. I think with this being specific to high schools the look and feel, uniform quality, strategy, unified voice and clarity should be easy to do once we get those hammered out.
ReplyDeleteIt sounds great and straight forward! It just may need some work done after we finally figure a look and feel for this brand.
ReplyDeleteJess is right, but we also have to make sure that the way our brand is presented has an effective look and feel for our brand. I'll put together some sketches by Tuesday so that we can figure out what will work best to convey our brand best.
ReplyDelete