Research: target, justifications, demographic

Since we are doing a viral campaign to promote our brand, I found a few articles on how and why they are effective for our specific demographic. Onnline Marketing is an article that show some statistics about the use of email by teenagers. The point that the article makes are that teens most likely do not pay attention or respond to marketing emails, that is why a viral campaign that is done in a way that does not make it looks like marketing but rather something that looks as if it were made for entertainment purposes will be critical to reaching teens via this outlet. It also talks about making the messages sent out being of a relevant and personal nature that connects with the demographic. Unfortunately for email, students seem to be switching over to social networks for staying in touch with their friends, which is great for us because those are the fronts we are targeting with our campaign anyway.

It appears that we are on target with our target for this campaign because students are interested, even to the point of being worried about politics in America as illustrated here. Looks like we just need to set up a way for these people to become an organized force, perhaps we can enlist the help of Google as the project mention in that article did... The article also has a link to the project's site. Which may be good tool for selecting which issues our campaign can focus on educating the students. This article also led me to derive a justification for our campaign: students want to get involved, but may not have a way to do so and through doing our campaign, we'll be giving them the opportunity to become more educated on the issues that concern them, as well as to discuss and collaborate with one another to resolve them.

I also looked into what kind of campaigns (aesthetically and functionally) were the most successful recently, a list that pretty much sums up my findings was already done for me here. The design trends that can be seen between these campaigns are that of really clean and simple designs that promote interactivity and communication. Limited color palettes and simple yet concise designs were used in all of these. It looks like we'll have to focus on using only the necessary elements in our website and poster designs while maintaining a sleek and simple look.