Value and Sustainabilty (remix)

Sustainability:
The World Citizen campaign takes a direct approach to informing and motivating students to become involved, through collaboration, in the political atmosphere and their communities. Since our brand identity is based around informing students about current events and issues that affect them and people around them it will use simple, technologically friendly designs to convey our message. Due to their simplicity, the designs that our campaign will implement lend themselves to sustainability very easily, as they can easily be updated as dictated by future trends. We will however make sure that our branding signals are always aligned with our brand, as well as business strategy by keeping the key elements that people associate with our campaign in our designs. Our simple, yet provocative and unified designs reflecting our brand identity will continue to demonstrate the brand ideals that are at the heart of the World Citizen campaign: collaboration, motivation and education.

Value:
World Citizen is a unique campaign in the sense that it focuses on the most fundamental aspects of society. Rather than trying to fix the symptoms of violence, poverty and intolerance, our brand is based upon ridding the ailments of ignorance by invoking responsibility in people to become educated and to find informed solutions to the problems we face. These problems will be addressed at their source by instilling a sense of community and awareness in people that are most affected by the problems, the youth of America, and getting them motivated to look for solutions. This will be portrayed in our brand identity which will feature clear, concise and consistent messages to promote collaboration and education for improving communities and the people within them.