Coherence

Our brand will market to middle income suburban high school students. To reach these students they will use viral marketing, facebook, myspace, and posters around their schools. We will try to get teenagers to be more aware of what is currently happening in the world. They will become more educated with current world events, and politics. The campaign will motivate them to become more involved with afairs in the United States and the rest of the world. In order to reach them we will keep a youthful, hip, and exciting vibe, but also with a formal atmosphere. To achieve this look we will use an assortment of bright colors in our logo and designs, but elements of simple black and white colors will be used to keep a professional look. Through the years as the initial students mature, and new students are involed with the campaign Americans will become better global citizens with their new knowledge. Eventually all Americans will have a global outlook and gain respectabilit among other nations as world citizens.