I tried to look up a few things about how people market to US teenagers, what global options are already provided to US students, and what programs similar to ours already exist. The most basic things I found from the research was that teenagers need to be motivate to believe that they can change things and they don't have to wait for someone else to do it for them. That they need to take responsibility for their own actions because they will be the leaders of the future. That the world is run by large companies and enterprises and the future world citizens need to work together and not be so focused on what is going on just in the United States.
I found that the current IB program that takes place across the United States would be a good model to look towards for our brand. The International Baccalaureate schools teach global awareness and prepare students for the new world. The students have to "pass examinations in literature, a foreign language, social studies, mathematics, experimental sciences, and the arts. They also must write a 4,000-word essay, complete a theory course that hones critical thinking skills, and perform more than 100 hours of community service." Although we do not need to be as strict with our brand I think they have a good model of vision for what the student needs for their future. The down side to the program is that schools have to raise thousands of dollars to cover initial membership fees and to train teachers. The upside is that IB credentials are accepted at high schools and universities world wide.
I found that there are 8 principles to any would be global citizen that are:
1. Holistic and collaborative approaches win
2. Change is not loss
3. Relationships deepen humanity
4. Difficult problems require collective action
5. Respect for others is golden
6. Contribute where you live
7. Find comfort with ambiguity
8. Take responsibility
So basically they need to learn to work together, and work on a global scale
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If we are looking at a national style program that is implemented into high schools accross the country then it seems more feasible to have this program being funded from federal dollars instead of each individual student paying. We can take the approach that this is a mandatory nationwide curriculum for all high school students, they must pass certain benchmarks (sounds like Iraq...) in order to pass. But I agree that we need to make them believe that can change the way things are and they have to want to do it.
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