Thursday, February 12, 2009

New calendar

SUNDAY THE 8TH
By Sunday morning have your responses to the nine branding ideas on page 17 posted on the blog. By Sunday night around eight everyone needs to respond to each idea.
The 9 ideas are broken up into individual responsibilities as follows:
Jess- Meaning, Differentiation
Nikita- Sustainability, Value
Jennifer- Authenticity, Commitment
Liz- flexibility, Vision
Danielle- Coherence, and take everyone’s responses and merge them together.

TUESDAY THE 10th
Everyone needs to bring two or more sketches to class for our brand front page and website, and then we will recreate it the final sketches for Thursday the 12th.
Have research and findings ready to discuss with each other. Everyone needs to test our brand by asking other people what they think of when they hear our brand name and ideas. List the pros and cons, and bring to class on Tuesday. Marketing brand ideas ready for class, and pick colors for brand.

WEDNESDAY THE 11TH
Meeting in arts 273 around 11:15. Need to have new sketches for website and posters, ideas for brand identity/logo, goals of our brand, and how to market it. Also edit posts from the weekend with the words we were assigned to fit a more domestic/civic role instead of international.

THURSDAY THE 12th
Have a cohesive sketch for our front page, and website ready to present in class. Presentation in class of brand with justifications and research ready to go. Plan for implementing brand.

SUNDAY THE 15th
2 things due. Research due by Sunday by 4-6pm.
Nikita- how to market to target, justifications for why we are doing the campaign, demographics.
Jess- Viral campaigns, facebook, myspace.
Liz- future of brand
Jennifer- cultural implications
Danielle- social implications
ALSO DUE
Redo the assigned words and have them posted on Sunday a.s.a.p.
Jess- Meaning, Differentiation
Nikita- Sustainability, Value
Jennifer- Authenticity, Commitment
Liz- flexibility, Vision
Danielle- Coherence

TUESDAY THE 17th
Sketches for poster, and web site. Drafts of paperwork due, and trade with each other.
Jennifer- Design brief
Jess- Research synopsis of findings
Liz- Detailed strategy regarding brebranding and justification
Danielle- plan for application and implementation
Nikita- Over view the designs, and work on the final versions of them.

THURSDAY THE 19th
Final designs due. Have charts with information due. Have small versions printed, and all paperwork is due. Print the final versions and assemble for Tuesday.

TUESDAY THE 24th
Project is due. Be ready to present in class.

CONTACTS
Jess- 303-332-3537
Nikita- 303-875-6332
Jennifer- 720-217-7776
Liz- 307-689-1032
Danielle- 970-531-626

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