MEANING:
Imagine a community where shared needs are met locally and individuals meeting these needs find lifetime employment skills, leadership techniques and a sense of belonging. Imagine a community where helping hands insure parks and trails are readied for public use, a community where homes of the elderly and low income painted and repaired and the streets are neat and trash free. Imagine adults mentoring youth and youth training senior citizens in computer use. This is just some of the possibilities that we are after and all of this can happen without tax increases or public funding.
Being a World Citizen is about civic involvement through education, about getting people involved in their communities, where citizens interact with each other, contribute ideas, energy, and action and together make their communities more than the sum of their parts. The engagement in the community is important because it’s the thread that ties everything together. Civic engagement can be working in your local soup kitchen, picking up trash at the local park or volunteering at your local library.
We live in a nation of the people and for the people; Democracy is not a spectator sport, it requires everyone to participate in order for it to function. The majority of the youth of America are currently standing on the sidelines, either not sure how to join the game or uninterested. The betterment of our nation starts within our communities by creating a citizenry that is actively engaged in civic life, by taking responsibility for their community, leaving a legacy of positive change. Being a World Citizen starts at the most basic level, our communities, and continues up the ladder to the global community.
DIFFERENTIATION:
World Citizen delivers culture awareness to the new generation of Americans. We educate high school students to become more aware of the world we live in, starting with the community they live in. The first of its kind, we inform all of Americas young adults, through a national program instilled in high schools, with a goal to create a well-informed citizen that is aware of the world and their own community.
We are not really in a business that harbors competition. Any community action or involvement is our goal, either through us or others such as Habitat for Humanity. We are not in it for the profit, but for the betterment of our nation.
(Depending on how we market will also add to the differentiation. Will add more later)
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The meaning is great, I like how you described the progression from getting involved locally leading to being involved globally, it should appeal to a generation of zealous teenagers. Differentiation is also good, I think we need to really focus on how we're gonna make this a successful campaign and what we need to do differently from campaigns that have been already implemented with the intent of educating youth. Perhaps we can capitalize on the motivation aspect of our idea, so that action will be taken to reflect the audience's new informed outlook.
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