back to world cirizen?

I was just thinking about our brand and as it stands right now it still seems like an action plan rather than a brand. That made me go back to thinking about the World Citizen idea that we've talked about and then it hit me... America: a country of World Citizens! I think this would work better than anything else because it is a concise association with the America, the simple idea that should come to mind when America is mentioned. The best part is that all the other thoughts we discussed, like community involvement and education are all supporting aspects of being a World Citizen, so we can still use all of the material we have gathered so far. Let me know if you guys agree with me on this, because I think going along with the World Citizen idea is the simplest and most focused approach we can take to branding our ideas.

PS. The only set back that I see with the World Citizen brand is that we'll not be able to use the initials as global branding signals, since WC signifies restrooms in many parts of the world.