Monday, February 16, 2009

Implementation and Application of the Brand

1. Create a detailed timeline for all tasks, and designate who will complete them.
2. Come to a final conclusion on brand name, URL, logo, and brand architecture.
3. Test our name, logo, and ideas.
4. Get our name and logo registered.
5. Find out where we will get our latest world news from for our campaign, and check if there are any copyright issues that need to be handled.
6. Develop strategy for our first day Launch.
7. Develop financial accounting system for costs of starting the brand.
8. Create our viral marketing videos, website, brochure, and posters.
9. Finalize all ideas and strategies for the launching of the brand.
10. Educate everyone involved with the brand about the brand. Make sure every school is aware of what the brand stands for and how to implement it.
11. Review and test all signage: websites, posters, logos, brochures, videos and make sure they are ready for the launch of the brand.
12. Create awareness of our brand so there will be a buzz about it before it launches.
13. Create a new timeline for tasks that need to be done once the brand is launched.
14. Launch the brand through the viral videos, facebook, myspace, posters in schools, brochures, and website.
15. Get as much publicity and awareness of our brand as possible to start getting the youth involved.
16. Start blogs about our brand so that our target audience has somewhere to talk about current world issues, connect, and get involved with each other.
17. Continue to make new advertisements, and videos. Update websites, and continuously update the current news.
18. Test every new video, advertisement, poster, brochure, and website to make sure they are still on base with the brands ideas but generate new excitement.
19. Implement the new videos, advertisements, print work, and websites.
20. Take surveys of the youth we are targeting to see if they are aware of our brand, and what we can do to motivate them to be a part of it more.
21. Based on our results of the survey change or add marketing techniques to target our audience better.
22. Make sure our brand meets the needs of our users presently, and if it will continue to meet their needs in the future.

3 comments:

  1. These are what I have for tomorrow for my paper. I was wondering if I should leave it in the list format or if I should type it into a paper. Also I kind of ran out of ideas after awhile so if anyone sees anything that I am missing please let me know. I will try to come up with more before tomorrow.

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  2. I think the list format is for the best, so that people will know what we are doing in what order.

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  3. Looks like you covered everything and in detail!! I think that the list format would work the best, but maybe also try organizing it hierarchically for better visual organization. So, for example group things that relate to financial aspects of this and group the point pertaining to ongoing market research. It would be nice to have the two formats so we can decide which would be most effective or just to have them for appropriate use in different situations.

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