Value and Sustainabilty

Sustainability:

Our re-branding campaign allows optimal conditions for sustainability, because it is based upon educating people and getting them involved in the events in their communities and abroad. After raising initial awareness among our target demographic the campaign will have the ability to propel itself through word of mouth and initiative from its proponents, both of which are derived from from the idea of collaboration. If the political environment changes or even in the case of a crisis, the campaign's main ideals, of being sophisticated, informed and responsible citizens will remain strong, as they are key elements to resolving issues as a collective.

Value:
The brand that we are promoting is unique in the sense that it focuses on the most fundamental aspects of society. Rather than trying to fix the symptoms of violence, poverty and intolerance, our brand is based upon ridding the ailments of ignorance by invoking responsibility in people to become educated and to find informed solutions to the problems we face. These problems will be addressed at their source by instilling a sense of community and awareness in people that are most affected by the problems, the youth of America, and getting them motivated to look for solutions.